Wednesday, October 17, 2007

Global Business



As an international specialty retailer, Gap Inc. leveraged its brand to educate and inform people on the world's AIDS crisis. Through its partnership with (PRODUCT) RED, Gap provides stylish, affordable clothing and channels the sales of these products into positive change.
I think that this is very important that Gap Inc. has made the commitment to help fund this global campaign. Gap's partnership with (PRODUCT) RED benefits everyone. Gap benefits by creating great clothes that customers love, the Global Fund benefits because they receive a sustainable flow of funds through Gap (PRODUCT) RED contributions, and Africans battling HIV/AIDS benefit as recipients of Global Fund programs and services. This can make a big change and save many lifes.