SAN FRANCISCO – Oct. 3, 2007 – Gap is proud to introduce its latest marketing campaign for (PRODUCT) RED, a for-benefit brand designed to help eliminate AIDS in Africa. Since launching last year, (PRODUCT) RED has contributed more than $45 million to the Global Fund to finance programs that help women and children affected by HIV/AIDS in Africa.
I think that this is a huge success. It is nice that Gap Inc. has contribute to helping people in need. This can help educate awareness in others to protect themselves against the disease.
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