The San Francisco clothing chain is expected to announce a franchise agreement with Dubai-based retailer Al Tayer Group to open Gap (GPS ) and Banana Republic stores in five markets in the Middle East.
By pushing into non-Western countries, Gap is hoping to sell masses of young, sophisticated Asian and Middle East shoppers on its trademark jeans, casual pants, and t-shirts. Gap's current overseas push comes as the company is trying to reverse a trend of declining sales. They believe that they can attract consumers in these areas.
I think that this will benefit Gap Inc. because it introduces other parts of the world to Gap Inc. It will also help reduce financial risk for the company.
Gap Inc. message is to promoting "fresh casual American style" and Banana Republic's image of "affordable luxury." If people can afford the clothing and they like the style chances are their going to buy it.
By pushing into non-Western countries, Gap is hoping to sell masses of young, sophisticated Asian and Middle East shoppers on its trademark jeans, casual pants, and t-shirts. Gap's current overseas push comes as the company is trying to reverse a trend of declining sales. They believe that they can attract consumers in these areas.
I think that this will benefit Gap Inc. because it introduces other parts of the world to Gap Inc. It will also help reduce financial risk for the company.
Gap Inc. message is to promoting "fresh casual American style" and Banana Republic's image of "affordable luxury." If people can afford the clothing and they like the style chances are their going to buy it.
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