Gap (PRODUCT) RED is about great products that can help make a difference for Africa. As a global partner of (PRODUCT) RED, we’re contributing half the profits from Gap (PRODUCT) RED sales to the Global Fund to help women and children affected by HIV/AIDS in Africa.
In support of RED, Gap is developing a special collection of items to be sold initially in the UK and US markets. The first piece of the collection to debut will be a t-shirt, the most iconic of Gap’s items. The 100% African-made, vintage-style t-shirt will come in red, and a range of other colors, for both men and women. The t-shirt will be available in UK stores in Spring 2006. The enhanced collection will be launched in Fall 2006 – again rooted in classic Gap items, but featuring special details inspired by RED.
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