Gap Inc.

Gap To Launch New ChainHigh street giant Gap is planning to launch a new chain aimed at the 35 to 50 year-old woman who is seeking moderately priced clothes, as was published in Business Week.The publication further stated the US-based company has been interviewing outside executives to run the chain as well as designers.With the markets looking for growth at Gap and its high profile turnaround having faltered in recent months, a new chain is a logical move and could generate an additional USD1bn-2bn a year in sales, the report said. Gap would need to open between 200 and 400 locations to meet that target.The younger baby boomer the chain would aim to attract, with apparel ranging from weekend wear to office outfits, offers strong potential and minimal cannibalisation of Gap's existing three chains. It also taps into a consumer who still rates clothing as a key purchase, rather than older baby boomers who do not buy as many clothes.